LEAD RECOVERY CASE // NYC CHARTER SCHOOL ENROLLMENT
207 unfinished applications. 105 later completed.
Structured reminders and human follow-up helped families finish. This school case is not a forecast for your business.
What changed
I made unfinished applications visible, clarified the next step, and gave staff a follow-up list. Completion and enrollment were tracked separately.
Counts and funding methodology
StatementType of numberWhat it means
207 applications were identified as started and unfinished.DIRECT COUNTThe count covers unfinished applications. It does not count customers or enrolled students.
105 of those applications later reached completion after reminders and follow-up.RECORDED OUTCOMEThe completion count alone cannot show enrollment or credit one message for the result.
About 70 people remained warm leads for continued follow-up.PIPELINE SNAPSHOTWarm described their status at that time and did not guarantee completion.
Recovered applicants were associated with approximately $1.7M in public funding across two recorded years.VALUE ESTIMATEThe estimate uses recorded enrollment and applicable public funding. Expansion Works did not collect that money.
What the numbers do not prove
No randomized experiment was run. Completion is not enrollment. The ~$1.7M is associated public funding across two recorded years, not money earned by Expansion Works or guaranteed recovery.
More context
School demand, timing, family circumstances, reminders, and staff follow-up can all affect completion. About 70 warm leads were a pipeline snapshot, not promised outcomes. People still owned cases automation could not resolve.
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